Social Media Apps

Facebook Pages

Allows you to manage your FaceBook Page.

• Tip: you can schedule posts to be published in advance.
• You can get insights of people who liked your page, saw your post, etc.
• Post from your mobile
  
  

Twitter

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

• For productivity purposes: Follow the right people/business/channels/magazines and read on your free time, “re-tweet” interesting stories to show you are up to date in news.

Ideas to follow in Twitter

Linked-in

LinkedIn for iPhone is a full suite of communication tools that will keep you up to speed on your network wherever you go.

Instagram

Instagram is a free photo sharing program and social network that was launched in October 2010. The service enables users to take a photo, apply a digitalfilter to it, and then share it with other Instagram users they are connected to on the social network as well as on a variety of social networking services.

• Instagram currently has 200 million registered users. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras.

Yelp

Yelp is a crowd-sourced local business review and social networking site. It is primarily active in major metropolitan regions. The site has pages devoted to individual locations, such as restaurants or schools, where website users can submit a review on their products or services using a one to five star rating system. Businesses can also update contact information, hours and other basic listing information or add special deals. In addition to writing reviews, users can react to reviews, plan events or discuss their personal lives. According to Sterling Market Intelligence, Yelp is "one of the most important sites on the Internet." It has 132 million monthly visitors and 57 million reviews. As of 2010, Yelp had an established user-base in 33 cities. Siri (Apple’s digital assistant) uses the information from Yelp to answer questions regarding restaurants or business around the area and organizes them based on their ratings.

Google Plus

This is an app, a tool and also a social media outlet. Google + is a primary source from which Google would assess profile authority with connections within the network itself. Having a profile in Google + is very important to show up in the results of the searches of people that have us in their network.

Pinterest

Pinterest is a web and mobile application company that offers a visual discovery, collection, sharing, and storage tool. Users create and share the collections of visual bookmarks (boards). Boards are created through a user selecting an item, page, website, etc. and pinning it to an existing or newly created board. Users save and share pins from multiple resources onto boards based on a plethora of criteria, e.g., similar characteristics, a theme, birthday parties, planning a vacation, writing a book, interior decorating, holidays. Boards can develop projects, organize events, or save pictures and data together. This is a good tool to find content material.